Our Director, Rebecca Cole, joined the panel at the “Maximum Occupancy West Coast 2025” held at Pan Pacific Perth—sharing insights from a PCO’s perspective on the changing accommodation-industry landscape, collaborative partnerships and occupancy optimisation.

Participating as an exhibitor at a conference is a significant investment — of time, energy, and budget. But with the right strategy, it’s also an incredible opportunity to elevate your brand, connect with your ideal audience, and generate real business outcomes. Whether you’re a seasoned exhibitor or preparing for your first event, knowing how to maximise your return on investment (ROI) can make all the difference.